No cure, no pay
Cold acquisition
For many, approaching new potential customers is more of a concern than a pleasure. Yet cold acquisition can grow your business, making it important to pay attention. Fortunately, you are not alone. Thanks to Convins' 16 years of experience and expertise, you don't have to worry as much about cold acquisition. We make the calls and increase your customer base. You tell us what your needs and goals are, and Convins takes care of the rest. This leaves you with time and energy for other important matters.
What is cold acquisition?
Cold acquisition is actively approaching potential customers with whom no previous relationship exists, often via telephone, door-to-door sales and e-mail. The goal? To engage in conversation and generate valuable appointments that help grow the sales pipeline.
This approach differs from warm acquisition, which involves contacting prospects who have already expressed interest or are familiar with your organization. However, the direct approach of cold acquisition more easily opens doors to new markets and ensures that you reach exactly the right people.
According to a study by RAIN Group (2023) 82% of buyers say they are open to an appointment after a good sales conversation via cold calling, provided the conversation is substantive and relevant. In short: a powerful strategy that works well, if you know how to approach it.
Approaching new potential customers
Cold calling is the most familiar and direct form of cold acquisition. It is all about making the first contact and opening the door to a valuable conversation. At Convins, the focus here is on one clear goal: to schedule quality visiting appointments for our clients' account managers. Because that personal on-site conversation is precisely what makes the difference in the sales funnel.
A strong first impression is crucial. Without a good plan or clear story, you risk hearing mostly "no. Anyone who just starts calling quickly loses attention. A successful approach starts with a deeper understanding of the target group: knowing who you are calling, why you are calling and what you have to offer. Only then can you have conversations that touch them.
Genuine listening and enthusiasm creates room for connection. Not a standard rant, but an authentic conversation in which the prospect's needs are central. This is precisely where the power of effective cold acquisition lies: lively, personal and always with an eye on a valuable next step.
Getting started with cold acquisition
Before we begin approaching potential clients, we ensure thorough preparation. This is essential for a successful outcome. Together we determine a strategy that suits your company and your goals. Do you mainly want to draw attention to your product or service? Or would you rather focus on obtaining personal appointments with new customers? Our experts know which techniques produce the best results.
Getting Started
Once the strategy is determined and the goals are clear, we start calling. On the basis of a predetermined list, we approach companies by phone. We focus on the potential customer's problem. Our professionals know the best times to call and what tone of voice is most effective. After 5 and 10 appointments we discuss with you whether everything is going according to plan. This way we continuously fine-tune and adjust where necessary.
Results
Good preparation increases the likelihood of profitable results. Thanks to a clear strategy, we know what to expect and what goals are achievable. During the process, we accurately record who we have been in contact with and what has come out of it. We record action points and signal interest in an offer, for example. Naturally, we keep you informed on a regular basis, so that you know exactly what we are doing.
Largest telemarketing agency
No Cure - No Pay
Transparent
No call scripts
85+ permanent employees
Why Convins is the right partner for cold acquisition
By now, Convins is the largest B2B telemarketing agency in the Netherlands. Thanks to our years of experience, we know better than anyone how to handle cold acquisition professionally and purposefully. Our telemarketers are well trained, so you are assured of quality leads.
No Cure - No Pay
At Convins, we use the no cure - no pay principle: you only pay for appointments that meet the agreed upon criteria. We value quality over quantity. Therefore, we determine what constitutes a qualitative appointment. Only when we meet it will we charge for the appointment. This way we bear the risk, and you are completely relieved.
Transparent
At Convins, we believe in transparency. That attitude has helped us grow to be an industry leader. That's why we keep you continuously informed about our work through a personal dashboard. In it, you can see exactly who we have called and what appointments have been made. We always work from your telephone number and e-mail address, so that communication with prospects remains clear and familiar. No small print, but clear agreements and pleasant communication - that is our approach.
No call scripts
We don't work with standard call scripts. Every business is unique, and so each call requires customization. At Convins, we conduct personal conversations tailored to the characteristics and needs of your target audience. That way, we build sincere and effective relationships.
Getting in touch with Convins
Are you ready to outsource your cold acquisition to the experts at Convins? Then simply contact us by mail or phone. In a free introductory meeting we will discuss your needs. In addition, we can inform you about our other telemarketing services that may be of interest. Our team of professionals is ready to work together for your success.
Let's get started!
Frequently Asked Questions
Hot and cold acquisition: what are the differences?
There are two types of acquisition: cold acquisition and warm acquisition. Warm acquisition involves approaching organizations or people you already know. Cold acquisition involves organizations or people you do not yet know and who are not yet familiar with your product or service. By using cold acquisition, you create potential customer relationships with new organizations. Of course, it is most pleasant if your organization runs entirely on warm acquisition, but in practice it usually works differently. By using Convins as your cold acquisition partner, we strategically generate new leads for you. This is because our specialists know exactly which techniques and strategies to employ.
What forms of acquisition are there?
There are three forms of acquisition: cold, warm and online acquisition. In cold acquisition, you contact potential customers you do not yet know. In warm acquisition, you contact existing customers or potential customers you have spoken to before. In online acquisition, you acquire customers through social media, for example. At Convins, we go to work for you with both cold and warm acquisition.
How do you begin cold acquisition?
Cold acquisition is difficult because you have to convince the potential customer to start a conversation. Good preparation is therefore essential. Read up and make sure you know who you want to talk to. What do you want to achieve with the conversation? Focus on the potential customer's problem. Conclude the conversation with a follow-up: action points, an appointment or sending an offer.
What is cold calling?
Cold calling involves contacting potential customers you have not seen or spoken to before. You approach businesses unsolicited, with the intention of helping them solve a problem they may be experiencing. The seller and the buyer do not yet know each other.
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