We don't need to tell you that events and network meetings are currently out of the question. This is annoying, because opportunities often arise during such moments and there is little chance that you will happen to meet an interesting customer or potential business partner on the street or in the supermarket. But that is no reason to throw in the towel. Why? We will gladly explain it to you in this blog!
Cold acquisition a dirty term?
Cold acquisition has a negative image for many entrepreneurs, which we think is unjustified. Bad cold acquisition is indeed annoying for the recipient of the telephone call or the e-mail, but if it is done well, it is profitable for you and for the person on the other end of the line. After all, your company has something to offer, otherwise it would not have been there. And there are always parties who can and want to make use of your product or service. So it is not an action that scares people off and it certainly does not have to provoke irritation.
In the absence of physical meetings
What you should also not forget is that you also do cold acquisition at a trade fair or a network meeting, but face-to-face. For many, that feels familiar, but telephone acquisition does not. Understandable, but as we indicated earlier, unjustified. The principle is the same, you have something to offer and the other party can benefit from that. But is there one magic way to conduct good telephone acquisition? No, unfortunately not. Fortunately, however, there are experts who can use their knowledge and experience to get the most out of acquisition calls.
And you will find those experts at Convins! We are happy to help you by taking over (part of) your acquisition. Especially in these times when physical meetings are not possible, it is important to have your telephone acquisition in order. The stove has to burn of course and if you normally generate your leads at meetings, an alternative is desperately needed. At Convins, we have over ten years of experience in telemarketing and therefore in cold acquisition. With our trained telemarketers you can be sure that the acquisition will yield results. Ask for a quotation without any obligation and we will see what we can do for you!