Telemarketing is and remains an essential tool for companies that develop products and services and want to test these on existing or new customers. Sending information by post or mail is accordingly seen as bulk, with an average conversion rate of less than 1%.
By deploying our own telemarketers, or by outsourcing telemarketing, the conversion rate can be much higher. On average, Convins achieves 4% to 6% conversion on an initial telemarketing campaign and if the cooperation lasts longer, it increases to 10% to 15%!
Communication in the form of telemarketing is and remains personal. In the future, doing business with each other will be determined not only by the quality of the product or service, but also by the goodwill factor. This trust is often generated by correctly fulfilling agreements made over the phone, which the conversation partner takes over if there is an agreement involved.
The challenge remains, as in any business, that telemarketing must be done properly. If it is not handled professionally because calls are made too ''aggressively'', this can lead to damage to your image. Therefore, always check the references of the telemarketer who is taking on a project for you or the telemarketing agency that will be carrying out the campaign for you.
Convins is facing the future of telemarketing with full confidence.