We'll get straight to the point. Telemarketing works because it is the most personal way of marketing. People are social beings and like personal contact. Where a leaflet, mailing or other digital message is quickly thrown away without really being read, telemarketing is a little different. A real person with a friendly voice is never just ignored or rejected. So there is always room to get your company message across. Potential customers or business relations have the opportunity to ask their questions directly and there is room for interaction. This creates trust, which is a great advantage for the feeling that customers and business relations have with your company. They feel that you are personally involved with them. Especially when you also use telemarketing to ask about the customer satisfaction of your contacts. Experience shows that just a short telephone call can have a positive influence on the bond with your connections. So, why does telemarketing work? Because you make personal contact without being intrusive and give people the opportunity to interact. Of course, the effectiveness of telemarketing has its ifs and buts. Below, we explain how to approach telemarketing in the right way to be truly effective.
Telemarketing only works if...
...you use the expertise of specialists who have made this work their profession. They know better than anyone how to make telemarketing a success for your company. This is how telemarketing works because of its personal character. However, it is important that the message is well constructed and delivered in the right way. There is a marketing strategy behind this. First of all, the story must have a head and a tail. What exactly do you want to convey? What should potential customers remember after the phone call? And how do you want to convey this? In other words, which tone of voice suits your company message? These are things that have to be determined in advance, so that the entire team that is going to make the call for you has the same starting point.
The ball is in the specialists' court
So the best tip we can give to make telemarketing really work? Outsource it to experts. They know exactly how to set up an effective telemarketing campaign. They will take you through the process. For instance, by starting with a personal meeting in which your wishes are listed. In this way, it is immediately clear what the objective of your campaign is. What is the most desired outcome of this marketing action for you? The database of customer contacts is neatly updated for you by the team and so you not only have new leads or customers, you also have a reference work that is up to date. Telemarketing does not only work, you also get much more out of it than simply selling your product or service. Do you want to use telemarketing for