Telemarketing and telesales are terms that occur frequently in marketing. Chances are, however, that you do not fully understand the difference between these terms. They are often used interchangeably, but there is a substantial difference between the two terms. Do you want to acquire new customers or do you want to gain more loyalty from your current customer base? Then it is important that you know what the difference is.
In this blog, we will tell you more about the different concepts:
Explanation of telemarketing
What does telesales mean?
Explanation of telemarketing
Almost everyone has had to deal with telemarketing at one time or another. You may know it, you recently cancelled a subscription and a few months later you receive a call with a good new offer. Many brands or companies hire a call centre to promote their services or goods. But it can also be used to bring in potential customers.
Telemarketing is a fairly new term and should certainly not be confused with telesales, which was used much earlier. Marketing as a profession is concerned with communicating the value of a brand, product or service to the market. The aim is to sell as many of the products or services in question as possible. There are many activities associated with telemarketing, such as:
- Making customers aware of a particular product or service;
- Acquiring new customers;
- Providing information on services or products;
- Conducting market research;
- Generating leads;
Telemarketing is therefore not one specific activity, but can have various purposes. However, we can define one comprehensive explanation that summarises telemarketing:
By telemarketing, we mean promoting your goods and services by telephone in order to attract potential customers. This can be either business to business or business to consumer. It all depends on what works for your company.
Telemarketing is always done via telephone contact with the aim of entering into a conversation with a (potential) customer for the purpose of selling products or services. A target group is defined on the basis of predetermined data. All data of the target group is known on an individual level. ]
However, the most important thing to keep in mind: telemarketing does not sell your products. This is what telesales does.
So what can telemarketing do for you or your company? We have listed a number of possibilities below:
- It can make your brand, product or service perform in a professional manner;
- Telemarketing can reveal 'low hanging fruit'. Customers who are already willing to purchase a product or service;
- It creates a flow of appointments or leads based on customers looking for what you offer;
- Higher customer satisfaction and exceeding needs;
- Identifying good potential leads;
What is telesales?
Telesales is stimulated by telemarketing. It is the telephone selling of your company's products or services. This is a big difference from telemarketing, but many people do not know the difference.
In telemarketing, information is offered and thus interest is created, whereas in telesales it is sold directly.
So when do you use telesales? This can be for many reasons.
- When you want to convert leads into customers;
- A professional telesales team can create customers much more effectively than if you were to do it yourself;
- Outsourcing sales to a telesales team saves you money.
- Difficult leads can be turned into sales faster when you outsource;
Telemarketing boosts telesales
Telemarketing can help you find new customers or generate interest around new customers. It can also create a reliable data source for the sales team. If you promote good telemarketing campaigns, it will in turn have a good impact on the telesales campaigns. So start by creating a good marketing strategy so that the telemarketing goes well and the final sales team can bring in the customer. With a higher customer base, higher sales are also achieved, which in turn leads to the growth of the organisation.
Working with Convins
At Convins, we are here to help you with your telemarketing, for instance when you don't have the time for it yourself. We will reach your leads and potential customers in a short period of time, while you can take care of your own tasks. Before we start, we will of course study your company in depth, so that we can provide the potential customer with the right information. We have enough experience and after the meeting we will give you the information you need to get the customers. Your sales team can then get to work. The advantage of working with us is no cure no pay. We only charge you if it turns out to be a good quality appointment.
Conclusion on telemarketing and telesales
So, to sum up, telemarketing and telesales are not the same thing. In telemarketing, you start by approaching prospects to hand out information and hopefully receive contact details, whereas in telesales, something is sold immediately. Both ways are effective for your business, but it depends on what kind of service or product you are selling.