Making sure the right content reaches the right person at the right time? Increase the efficiency of the marketing & sales activities of your B2B organisation? This is possible by means of marketing automation. In recent years, marketing automation has taken off, but what is it exactly? We are happy to tell you more about it.
What is it?
Marketing automation helps prospects in the buying process by automating relevant content, the goal of which is to increase lead generation. It involves tracking all online interactions of a prospect. In this way, an extensive profile is built up which makes it possible to conduct an automated dialogue in an intelligent manner. This is based on both implicit and explicit behavior. Marketing automation can be broken down into three main activities: building digital profiles, setting up relevant campaigns and converting and prioritizing leads.
Building digital profiles
Marketing automation helps you to have conversations with your prospects. But this is only possible if you know what's going on. For example, by tracking which websites he looks at or which emails he finds interesting. By storing explicit and implicit dates, you build a personal profile of each prospect.
Setting up relevant campaigns
As an organisation, you use a profile of a prospect to check whether marketing communications are relevant. You only send information that you know the prospect is waiting for. A marketing automation tool can help you automate this process.
Prioritising leads
By applying lead scoring, you can determine where the prospect is in the buying process and work towards better qualified leads. You assign points that are related to the prospect's digital behaviour.
Benefits of marketing automation
- Realising a marketing database with clear profiles.
- Segmentation based on explicit and implicit behaviour. In this way, prospects can only be provided with relevant content.
- Higher quality leads. By applying lead sourcing, a better insight is obtained into the willingness of a customer to buy a product or service. Marketing can thus increase the quality of leads forwarded to sales.
- Being able to personalise campaigns ensures higher open rates and click-through rates.
SalesFeed
SalesFeed enables you to increase your return on marketing and sales activities. It facilitates more leads, more insight and greater efficiency in the follow-up of deployed activities. It was initially created to gain insight into the quality and behaviour of target groups that came to a website via a campaign. Secondly, to obtain good sales leads. Inspiration to develop it further were enthusiastic customers with additional requirements. The products of SalesFeed are suitable for B2B customers from 1FTE to multinationals. They provide customization for each customer. In order to serve end users well, SalesFeed works together with various partners.
Reseller
Convins is a reseller of SalesFeed. We are able to link SalesFeed with our CRM system in call campaigns. Together with you, we will ensure that you get the most out of your lead opportunities. We are the partner for your marketing and sales department. Curious what we can do for you? Feel free to contact us.