Do you want to generate more B2B leads? Then telemarketing is the solution. However, it is very important to use telemarketing in the right way. Often, you only have one chance to say the right thing, so grab this opportunity with both hands.
1. Define your objective
To start a conversation, it is important to be well prepared. Good preparation of course also includes a goal. What do you actually want to achieve with the telephone call and what are you going to say in order to commit the person on the phone to the conversation? There are a number of examples of objectives in B2B, such as a number of sales appointments, a certain number of invitations for an event or, for example, answers to research questions.
2. Think about who you want to speak to
Start by thinking about which company might be of interest to your organisation. Once you have that in mind, it is important to look at who you want to speak to within that company. So do some good research in advance so that you immediately get hold of the right person. This does not necessarily have to be a specific name, but someone with a certain function.
3. Choose a unique way to pitch
It is, of course, very important to be well prepared when you go into a meeting, but also to keep your attention. So be unique during your pitch. Be geared towards the DMU, industry or your proposition and make sure that the other person sees it that way.
4. Set up an e-mail
At the end of the meeting, there is often a summary of what exactly was discussed. It is therefore important to put everything on the mail so that both parties can read it back and it is clear to both parties. Therefore, set up an informative e-mail so that you can only fill in the content.
5. Have a real conversation
Now that all the preparation is done, it is time to actually have the conversation. Have a real conversation and don't play tricks. After your introduction, get straight to the point and don't beat around the bush. Also show that you have read up on the company. And besides: good preparation is half the battle.
Telemarketing by Convins
Despite these tips, would you rather outsource your telemarketing? You can at Convins! Our experts will gladly work for your company. Leave your details on our website, so we can make you a proposal for a possible cooperation. As soon as we receive your details, we will contact you! Go to the 'call-me-back' button and who knows, we might be working for you soon. We are certainly looking forward to it!