Case: Convins - WEA Gouda

WEA Accountants Gouda is an accounting and consulting firm consisting of 25 employees. They specialize in broad SME (70%) and agro (30%). It is an accountant who is business oriented, so not just tax or financial statements. Erwin: "The biggest distinction is that we give more than average attention. The concept of dedication is very important to us. With us, a client feels that he or she really is a client, big or small, everyone gets the same treatment with us. Because we always work in teams, Ingrid often joins us, because many customers know her. We are different from other accounting firms in that sense, because we have more teams that also have complete attention at all levels. Supporting growth and improving returns is central to our advice."

How did you come into contact with Convins?

Ingrid: "In 2018, Convins approached us to see if we were open to an introduction. Of course we were open to this and the conversation was fun and interesting. Before this, we had another party we worked with for a while, but we didn't like that. Here we had to pay a fixed amount upfront before the appointment was made; we don't find that very professional. Also, the appointments were of poor quality. We were still searching, because the way of acquisition did suit us. When Convins came into the picture, we thought: hey, let's see if this works. Erwin: "We set a growth ambition and have been asking Convins to make calls and appointments for us for about 3 years now. It is quite typically something that seems to suit me. I wouldn't really enjoy making calls myself; I did before, but it takes a lot of energy and time and then I'm not effective enough. You also have to learn it of course, and Convins specializes well in that."

What do you think are the USPs of Convins?

Erwin: "I think the no cure-no pay basis makes sense with this kind of company. Because if you don't come to the table, then yes ... you have to have an agreement, I think. I think an important usp is that Convins acts as a partner if you ask for it as a client. If we ask for something, time is set aside to speak with us. We have been on location in Apeldoorn a few times now. Your comments are listened to seriously and you get advice on how to improve things if necessary. You also think along to score results for us."

How is the cooperation with Convins?

Erwin: "We have a good score of clients, and also good quality calls. But that is also due to the preparation that Convins does. "I find the support and assistance from Convins very good." Ingrid: "Yes definitely, and the cooperation as well. I work a lot with the back office, and that goes fine." Erwin: "Convins is a big organization, but the human touch is definitely there and I really feel that they treat me very well. So I think we have the same thing in that: paying attention to your work and doing it as well as possible. The quality of Convins is making appointments and they do that very well. Possible problems are solved quickly. The communication is very good in that; I think it's a strong company.