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Case: Convins - Veerenstael
Veerenstael was founded 4 years ago by Rik Kobussen and Jeroen Struijk. They got to know each other in the business through a previous collaboration.
Veerenstael was founded by Rik Kobussen and Jeroen Struijk. They got to know each other in the profession through previously ongoing collaboration. "Because of the love for our field of maintenance management, we started operating in that as well. That's still the specialty we're in today." Veerenstael provides meters solutions to customers. This consists of 3 major streams on which the projects are based:
- process improvements.
- business intelligence solutions, including with data, and making it insightful on a dashboard in a very easy way.
- improvement projects based on maintenance management systems (OMS).
Everything comes together in OMS systems, from the work of the mechanic to the work of the work planner and planner. Also, any problem a plant runs into, where they are losing money on maintenance, becomes visible in the OMS. So the improvement projects are therefore automatically based on finding the lost money of maintenance organizations.
How did you come into contact with Convins?
"In the 4 years since we started, we have focused mainly on the quality of the work delivered. But at the same time: business is of course much more than just executive work, so we also have to find new customers. The main focus of the organization is specialism, i.e. expertise. And therefore not sales, because that is not in our strength."
What do you think are the USPs of Convins?
"One of your key usp's is that you make it very clear what your role is, versus what our role is. And second is that you offer the service on a No cure - No pay basis. The value of the partnership is in the success definition of a quality appointment and No cure - No pay."
How is the cooperation with Convins?
"The cooperation with Convins can be called successful in 2 aspects. We ourselves had an idea, but actually Convins itself took an important step. What they did at intake was to establish the success definition. This is also related to the revenue model, i.e., the no cure-no-pay system. We specified: the relevant prospect; a prospect who is informed about Veerenstael's proposition; and has an investment need within 12 months. That's already a fantastic definition where you already take away a lot of our concern about, "Am I getting what I'm paying for? The second aspect is that through this partnership we can broaden our portfolio and therefore make our revenue model more robust. That's actually the primary need. What we notice is that the feedback given from the sales calls is taken seriously by Convins. We really like that."
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