You may not be familiar with the different terms in the world of sales. You may well have heard of the terms Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL) and thought that they were the same thing. After all, a lead is a lead, right? But there is an important difference between the two. What that difference is, we will gladly explain in this blog!
A lead
Let's start by explaining the term lead. A lead is someone or a company interested in your product or service. Ultimately, you need to find out how interested someone is and convert that interest into actually buying a product or service. And then it is interesting to know where in the process the lead is located, which is why the terms MQL and SQL differentiate between them.
Marketing Qualified Lead (MQL)
A Marketing Qualified Lead is a lead who has not yet had any real contact with you or your company. They have probably come across a marketing or communication message and they have registered via a contact form or in some other way asked for more information. So you know that this person is interested, but you don't know yet whether this person is of any interest to you.
Sales Qualified Lead (SQL)
Then it's time to assess whether the MQL is interesting enough to bring into contact with your sales team. Is that the case? Then the lead has become a Sales Qualified Lead. Another step closer to a new client. Your sales team can then take care of the further contact and handling. Because time is precious, it is important that the sales team and the marketing team are well aligned. Of course, on both sides, you do not want to carry out unnecessary work with poor quality leads.
Looking for quality leads?
Are you looking for quality leads, but don't have the manpower to do it yourself? Then contact us, we would love to help you out with that! We have years of experience with lead generation and offer a no-cure no-pay guarantee, which means you don't have to worry about the quality!