Telemarketing is very important for an organisation. It allows you to easily approach potential customers and generate leads. Of course, it is important to know how best to go about this, so that you have a greater chance of actually scheduling an appointment. In this blog, we will give you some tips.
1. What is your goal?
First of all, it is of course very important to consider what the exact goal is and what you want to achieve. Make sure that this is measurably defined, so that you can also clearly see whether this is working.
2. Who is your target group?
It is useful to know exactly who your target group is. This way it is easier to use telemarketing, because you will approach companies in a targeted way.
3. Appeal to this target group
What exactly does this target group want to hear so that they will change their minds and become customers? Try to fit your story in with this. Are there important trends and developments in their sector? Give as many answers as possible to their questions and mention all the facts that are important to them.
4. A good content story
A good conversation is a two-way street, which is why it is important to prepare yourself well and read up on the company. What exactly do they do and what can you talk about?
5. Record all agreements
Make a note of everything that was agreed during the interview and, above all, stick to it. All names and dates should not be forgotten. Has an appointment been made? Then you should always confirm it by e-mail, so that it is black and white and both parties know about it.
Telemarketing by Convins
Would you rather outsource telemarketing? You can at Convins! Our specialists will be happy to take telemarketing off your hands. We always take care of a personal approach and will have a good substantive conversation with all prospects. In addition, we work according to the no cure no pay method, so you only pay if a qualitative appointment is made. Want to know more? Please contact us or leave your details via our website.